Lever delivers modern hiring software that interviewers, managers and recruiters use to collaboratively track applicants and engage the right talent, faster. It brings a fresh approach by focusing on the candidate-company relationship and delivers unique insights into companies' talent to make hiring efficient and easy. Lever is a rapidly growing company, and their outbound sales team needed a way to ramp up quickly and scale their sales development efforts.
Lever’s sales development team was highly effective at writing one-off emails to prospects, but their process working out of their email and Salesforce tasks was slow and frustrating. Their workflow caused them to burn valuable time and miss big opportunities. Every extra minute spent writing individual emails and manually logging tasks in disparate systems was time away from selling. Keeping communication with prospects personalized was very important to the team, but they struggled to find a way to scale it.
“We had our numbers to hit, but couldn’t do it with the manual process that was in place. We needed to find a balance between crafting a quality message but also reaching enough leads.”Mike Bullard, Account Executive
Mike Bullard was leading the outbound efforts and was tasked with finding a solution. The other products he tried were clunky and cumbersome for the workflow he needed. He wanted an automated solution but needed to maintain control over the entire process. That’s when he realized PersistIQ was the missing piece in their team’s workflow. It not only made prospecting easier with the PersistIQ chrome extension, but personalized outbound could now be streamlined and tedious tasks could now be automated.
“I knew the PersistIQ team were all experts in sales, and they built a great product that was effective and easy to use. Campaigns are easy to set up, and they made integration with our Salesforce instance easy.”Mike Bullard, Account Executive
Lever’s team was able to quickly pick up and implement PersistIQ. They can now craft quality, personalized messages while getting the right volume out. Their sales reps are able to achieve a 91% open rate and 39% reply rate targeting the c-suite, and consistently get a 90% open rate. Their new workflow allows them to reach more prospects, make more discovery calls and give more demos. The bottom line is they are getting results.
“Using PersistIQ, we gained an entire day back each week. It’s a very intuitive platform. Every SDR team and anyone doing any kind of outbound sales needs to use PersistIQ.”Lever’s Outbound Sales Development Team